Experience
Senior User Experience Researcher
Sep 2025 - Present
User Experience Researcher
Jan 2024 - Aug 2024
User Experience Researcher
May 2022 - Jan 2024
User Experience Research Consultant
Nov 2022 - Present
User Experience Researcher
Sep 2021 - Apr 2022
Human Factors Engineer
Aug 2020 - Sep 2021
Human Factors Researcher
May 2016 - Aug 2020
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ATB Financial | Fintech
Led research strategy for Personal Banking products, leveraging intercept studies, in-depth interviews, and strategy workshops to drive product direction.
Established and implemented a research operations strategy to optimize efficiency, increase organizational awareness of user needs, and foster cross-functional collaboration.
Led end-to-end strategic research initiatives across the Wealth, Personal, and Business portfolios, providing key insights to inform business decisions
Anatta Design | Direct to Consumer Agency
Led the UX research and strategy for the Bare Performance Nutrition website redesign, resulting in improved user engagement and business outcomes.
Conducted in-depth data analysis and A/B testing, delivering actionable insights and recommendations to clients through comprehensive reports and presentations.
Defined and analyzed key performance indicators (KPIs) using GA4 and Shopify to measure user behavior and align research with business objectives.
Lululemon Athletica | E-Commerce
Led cross-functional user research for the iOS team, providing strategic insights that shaped app feature development and quarterly product roadmaps.
Effectively communicated research findings and recommendations to diverse stakeholders, including senior leadership, influencing strategic decision-making and product enhancements.
Cultivated a user-centric culture within the organization, advocating for the importance of user experience in achieving business goals.
Human Insights | Consultancy
Manage project intake, including scoping, budgeting, resourcing, and capacity planning, ensuring successful delivery of client engagements.
Provided expert guidance on research methodologies, defining and executing generative and evaluative research projects to identify critical user needs and opportunities.
Thinkific Labs | SaaS
Developed and implemented standardized resources, tools, and research materials for evaluative research, empowering teams across the organization.
Led a comprehensive product-wide evaluative study that significantly influenced the direction and development of the Communities MVP
General Dynamics | Aerospace & Defense
Applied human factors and UX principles to the design of the Land Command Support System (LCSS), creating detailed information architecture diagrams and user workflows.
Presented research findings and design recommendations to clients, clearly articulating user needs and demonstrating the impact of design changes.
W21C Research and Innovation Centre | Healthcare
Published 3 peer reviewed studies focused on human factors in healthcare.
Managed the Healthcare Human Factors Lab, overseeing behavioral analysis hardware and software.
Mentored 15 summer interns in human factors.
Led over 30 tours and 4 courses for healthcare professionals, students, and government representatives, emphasizing human factors methodology.