Making the world a little easier, and a lot more meaningful.
This is how I do it.
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Empathize with your users needs
Translate insights into engaging design
Do it all over again
Empathize with your users needs
We always have to start with the question:
What are your users trying to accomplish?
You may get stuck thinking Users want a button here, but people don’t want buttons, they want to get what they need done. Instead, we gather information about their needs and may arrive at:
Users need to access their payment info from the homepage. How can we help them accomplish this?
We get here by observing what users are doing and supplementing that with what they tell us they are feeling and needing.
Translate insights into engaging design
Put your hand up if you are you able to predict all your future actions? No? Neither can users!
(If you can, you would be the first, and I need your contact info)
At this stage, I use what I learned about users needs and work with designers on concepts or ideas that meet those users where they are at.
If this is best communicated in a technical report, I’m on it. If you prefer one slide with your key actions, call on me.
Now let’s start designing and putting our ideas in front of users!
We can’t simply ask Will you use this?
Instead we explore impressions, thoughts, and observe how these concepts are used
Do it all over again
People change, their needs change, and so should our products!
I work with teams to ensure we are not just growing with our users, but building on insights to anticipate the next step.
This is where future strategy, iteration, and opportunity truly shines.
"Working with Julia is an absolute pleasure, and I am consistently impressed by her intellect and infectious enthusiasm. She’s incredibly smart, and it’s been a privilege to collaborate and learn with her. What really sets Julia apart is her energy and positive attitude. She has a natural ability to create a lively and engaging work environment. Her bubbly personality and infectious enthusiasm are contagious, spreading positivity and motivation among the team. She’s reliable, dedicated, and has a commitment to excellence. All around amazing human!"
Kim Quach
LULULEMON
"Julia is one of the hardest-working, most dedicated, highly-skilled and passionate UX researchers I have ever worked with. She led the successful delivery of a concept study for one of Thinkific's biggest ever feature launches, and made what was a complex process really fun because she's just such a joy to work with. Can't recommend her highly enough!"
Chris Powell
THINKIFIC